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Guiding More Good Conference 2020

February 29th, 2020
9:30am – 5:00pm
CH2M HILL Alumni Center, OSU
Corvallis, Oregon

This day-long event for nonprofit boards, staff, and volunteers provides informative talks and interactive workshops alongside opportunities for networking.

Join CNS for our 16th Annual Conference!

"Thank you for making these seminars available to nonprofit organizations such as ours. You offer such a wealth of information!"

Jessie Mossey, Quilts for Caring Hands

“Your annual conference always has top notch speakers and I find attending to be a great way to get re-energized.”

Melissa Metz, Grand Chapter of Oregon

Registration Fees

Early Bird: $135

Before January 30th

Regular: $165

After January 30th

Groups: 10% Off

Use discount code GROUP for 4 or more people to save 10%

Students: $99

With valid ID

MVDP Members: $99

For past members of MVDP


Click the "Breakout Session" tabs to see full workshop descriptions

8:30am – 9:30am

9:30am – 10:00am

Jim White from Nonprofit Association of Oregon is our Keynote speaker this year.

10:20am – 11:50am
Attendees choose one workshop per session

Cultivating Sponsors and Community Partners
Facilitated by Elena Fracchia, Columbia Bank

Success in the world of corporate sponsorship sometimes feels like learning a whole new vocabulary and approach to development. In this panel workshop, you will hear from corporate and nonprofit representatives on how to find the right match, how to craft incentives and giving levels, build a network of prospective partners and sponsors, and cultivate relationships that are rewarding for all. Our panelists are Elena Fracchia from Columbia Bank, Jodi Sommers from Essex General Construction, and Mija Andrade from Oregon Supported Living Program.

Board Roles and Responsibilities — Great for new board members!
David Atkin, Center for Nonprofit Law

New and even seasoned nonprofit board members may not understand their basic obligations. In this session, explore the legal duties, roles and responsibilities of volunteer board members in governing charitable and other nonprofit organizations.

Pitching the Media: How to work with news outlets to share your story
Colby Reade, Murdock Charitable Trust

At a time when it has never been easier to share your own story via digital channels such as your website, blog, newsletter, social media, etc., it has never been more important to have your story told by influential 3rd parties. Media outlets still carry significant clout with the general public as trusted resources for important information and can help spread the word about a given story to a diverse audience with a single broadcast, printed issue or online post. But in a marketplace more saturated with channels than ever before, how do you figure out the “right” spot to place your news? And when you know where you want your news to land, how do you pitch it so a reporter will pick up the story?

In this session, we will walk through the entire media pitch process, including:

  • – How to identify the strongest outlet for your story
  • – How to build relationships with reporters and editors
  • – How to structure your pitch so it gets noticed
  • – What you need to think through to maximize media attention when you have it

– How to use a single news story to your advantage over and over

Human Resources: Not Just for Big Organizations
Christine Frazer, HR Any Day

What exactly is Human Resources? In this session, Christine Frazer will cover your most common HR questions. We’ll touch on topics such as recruitment & selection dos and don’ts, Oregon HR laws, performance management, and employee benefits.

​99 Ways Board Members Can Be Fundraisers
Dianne Alves, Fresh Take Consulting, LLC

Board members have a myriad of responsibilities that are being asked of them by the organization where they serve. Fundraising may be just one of them. Yet it can be the most daunting, and sometimes even scary role. Those uncertain feelings about fundraising often are attached to what you leaned about money growing up.

As a passionate volunteer you want to support your organization, but fundraising can be uncomfortable and even a little scary. Understanding these feelings and how to work around them is just part of what will be covered in this board focused presentation. You will learn why you may be stuck, gain practical skills in all the way you can participate in fundraising without directly asking for money and build a personal plan you can bring back to your organization and share the expertise in the room. Everyone should leave energized and ready to support their organization in a new way.

Nonprofits as a Catalyst for Change
Roque Barros and Yvette Rhodes, The Ford Family Foundation

Learn how your organization can play a catalytic community building role to help unite residents, organizations, businesses and other stakeholders in the community to create the change they want to see. Hear from an organization that is creating the spark for significant change or action in their community.

11:50am – 1:20pm

Our lunch break will provide ample opportunities to network with other attendees. We will also hear from David Atkin, an attorney for the Center for Nonprofit Law, about the most recent changes to laws governing Oregon nonprofits.

1:20pm – 2:50pm
Attendees choose one workshop per session

Funders Forum
Facilitated by Grady Goodall, OSU College of Liberal Arts

Funders from across the state will sit on a panel and introduce themselves and discuss their requirements, timelines, and priorities. After the panel, there will be a time for questions from attendees.

Our guests this year are The Ford Family Foundation, Oregon Community Foundation, The Reser Family Foundation, and James F. & Marion L. Miller Foundation. More to be announced!

Grants Development for Small Nonprofits
Pam Cooper, Freelance Grants Administrator

This session will provide tips and tricks on how to identify realistic funding needs and grant opportunities, write to funders’ specific requirements, create a tracking spreadsheet, and maintain relationships with funders. Most importantly, attendees will learn the craft of how to coordinate and tell their organization’s story, and maintain general documentation required for most grant applications. Researching statistics and tracking basic data will also be covered, as well as creating and implementing fundraising events for your small non-profit that will make a difference in not only covering project needs, but be innovative enough to make your community take notice and become avid supporters.

Cross-Cultural Communication
Kevin Grant, Jackson Street Youth Services

How do you create an atmosphere in your organization open to utilizing the gifts brought by many cultures and identities? This highly-interactive workshop will get you started in fostering an organizational culture of diversity and inclusion through examining bias, embracing difference, and enhancing connection. Appropriate for board members, staff, and volunteers, participants will gain insights about themselves, each other, and potential future members of their organization.

Creating Budgets for Foundation Grants
Chris Quaka, Benton Community Foundation

Description coming soon!

Much More than Minutes: Secretary Training
John Gear, John Gear Law, LLC

Effective nonprofit board secretaries are like ducks in a fast-moving current: Calm and unruffled on the surface, while paddling wildly underneath. This workshop will help current and prospective board secretaries and board members know just what to do so their board can navigate to its goals while avoiding ruffled feathers and hazards along the way.

2:50pm – 3:10pm

3:10pm – 4:40pm
Attendees choose one workshop per session

Funders Forum (Repeat of Breakout Session 2)
Facilitated by Grady Goodall, OSU College of Liberal Arts

Funders from across the state will sit on a panel and introduce themselves and discuss their requirements, timelines, and priorities. After the panel, there will be a time for questions from attendees.

Our guests this year are The Ford Family Foundation, Oregon Community Foundation, The Reser Family Foundation, and James F. & Marion L. Miller Foundation. More to be announced!

Attorney General Oversight of Charities
Susan Bower, Oregon Department of Justice

The Oregon Department of Justice Charitable Activities Section supervises and regulates the activities of charitable organizations in the state – including the licensing and regulation of  charitable gaming and solicitation. Hear how they enforce the rules, what common issues they see,  how they resolve problems, and how to keep your organization out of trouble.

Evaluation for Small (and any size) Organizations
Linda Golaszewski, Portland State University

What does it take to see if your organization is successful? For organizations small or large, evaluation is increasingly important in communicating the value of the organization’s work. In this session, you will learn the basics of developing an effective evaluation, how you might measure ‘success’ when it is difficult to do so, and how to communicate with funders and others about what you do.

Stewarding a Generous Culture AND Millennials, the Impact Revolution
Casey Woodard, Casey Woodard Consulting LLC

In the first-half of this presentation, we will explore examples of how, if you create the right culture, you will not have to work so hard on the ask: and, in the second half, we will take a look at the largest study to date of generational giving and the top-ten ways to engage Millennials, America’s largest generation, in your organization.

What are you doing that’s more important than thanking your donors?  For how many of your donors was the act of giving to your organization one or their most meaningful experiences?  How many people in your sphere of influence know of your organization AND associate it with the need to be generous?  How often do your clients, customers or visitors know the story of someone’s generosity that enabled his or her experience with you?  When we think about how many strategic opportunities we miss, it’s staggering.  Organizations that attempt only to receive will find themselves working harder, but accomplishing less.  The genius is to reverse the cycle and begin with a ‘gift’ before asking.

Understanding Financial Statements
Megan Fries, Frenzy to Freedom

Accounting is a creative process and often, many people have their hands in it. As leaders of a non-profit your oversight of financial statements ensures accuracy and mission fulfillment through the measurement and reporting of key metrics. This workshop touches upon what is needed for accuracy but focuses on proven examples of what to do and what not to do within your reporting and worksheets to deep dive within your own reporting model. Leave with resources and a clear path for the next steps toward greater mission fulfillment.

4:40pm – 5:00pm

During our closing session, we’ll announce raffle winners and have more opportunities for networking.

Funders Forum

During our Funders Forum panel, funders from across the state will sit on a panel and introduce themselves and discuss their requirements, timelines, and priorities. After the panel, there will be a time for questions from attendees. This is a great opportunity to find funders that are right for your nonprofit, to introduce yourself, and to clear up any questions you have about the grant process. Don’t miss out!

Our guests this year are:

The Collins Foundation Logo

The Collins Foundation invests in Oregon nonprofit organizations, both rural and urban, that are dedicated to improving quality of life and well-being for the people in their communities. As a funder and partner, we are committed to the pursuit of equity. Visit their website.

The Ford Family Foundation is a private, non-profit foundation located in Roseburg, Oregon. The Foundation makes grants to public charities predominantly benefiting communities in rural Oregon and Siskiyou County, California. Our mission is successful citizens and vital rural communities. Visit their website.

James F. and Marion L. Miller Foundation envisions an Oregon where the arts thrive in supportive communities, and educational systems support the effectiveness of teaching and learning in every classroom. Visit their website.

Meyer logo

Meyer Memorial Trust works with and invest in organizations, communities, ideas and efforts that contribute to a flourishing and equitable Oregon. We believe that if we really want a flourishing Oregon, we can’t get there without equity. Visit their website.

The Trust helps support community-focused organizations at every level of their development through grants, enrichment programming and other resources. We partner with nonprofits serving the Pacific Northwest, including Alaska, Idaho, Montana, Oregon and Washington. Visit their website.

As a statewide community foundation, Oregon Community Foundation works alongside donors, stewarding their priorities into strategic giving to support diverse communities across Oregon, creating lasting, transformative change. Visit their website.


The Reser Family Foundation makes charitable financial contributions that transform people and places across the state. Our grants aim to provide the broadest public benefit, creating a future that’s brighter for all. Visit their website.

This Year's Expert Speakers

Casey Woodard

Casey Woodard is a strategic, action-oriented collaborator and leader who adroitly helps nonprofit agencies and donor/investors bring transformative philanthropic initiatives to fruition, whether in need of $100,000 or $100 million.

A philanthropist himself, Casey has more than 30 years’ experience in senior positions in philanthropy programs across the country.  This deep experience on both sides of charitable giving has imparted a unique understanding of all aspects of successful fund raising—from initial strategic planning and staff engagement to feasibility study, campaign design and long-term donor retention.

During his years as Assistant Campaign Director and Assistant Director of Annual Giving for his alma mater, Lewis & Clark College, Casey stewarded relationships with 1,000 alumni and parents to help raise $20 million for the college.  While serving as Senior Vice President of PeaceHealth, a major health care system, he developed and led a strategy that doubled the system’s philanthropic income and ultimately raised $165 million to support nine PeaceHealth foundations and the medical centers they represent.

In his current capacity as president and chief strategist of Casey Woodard Consulting, LLC, Casey coaches and mentors on the mobilization of teams, how to attract, inspire and engage donors in life-long donor relationships and how to develop a reliable and predictable source of philanthropic income.


Christine is a human resources strategist, author, public speaker, and consultant. Breaking down the barriers of human resources has become Christine’s mission. She isn’t afraid to have the hard conversations, engage in taboo topics, and say it as it is when talking with her clients, or speaking in front of crowds. Her unique approach to HR and people, and use of humor to convey difficult concepts in a digestible way is what has kept her in this intense career for over three decades.


For more than 15 years, Chris has served communities fighting social inequality, recovering from natural disaster, and working to solve local issues. After earning a B.S. from Southern Illinois University, Chris joined AmeriCorps NCCC to help people in need across the country. Chris worked in communities from New Orleans, Lousiana, to Camden, New Jersey, later becoming a federal disaster coordinator serving in the wake of Hurricanes Katrina, Rita, and Ike.

Chris moved to Redmond, Oregon, in 2010, where he started his career in fundraising. Since that time he has raised more than $6 million for communities in Oregon. Chris serves on the board of Leadership Corvallis, Imagine Corvallis Action Network, and is an active Rotarian who lives in Corvallis with his wife Emily, and their children Logan (9), Cady (6) and Ellie (6).


Colby is an award-winning journalist-turned-strategic-communicator with a passion for helping nonprofits get their story told. A Portland native and graduate of the University of Oregon, Colby started his career in radio, reporting for and anchoring Portland’s Afternoon News on Newsradio 101 KXL before transitioning to public relations full time.

His background includes several years working for some of the region’s leading PR teams, including Microsoft, JELD-WEN, Alcatel-Lucent, The Portland Clinic, HEALTHWORKS, and Avangrid Renewables. He currently serves as the Communications Director for the M.J. Murdock Charitable Trust, one of the region’s largest private nonprofit foundations.

In his free time, Colby hosts a career development podcast, “Coffee with Colby,” and volunteers his time to support the marketing and outreach efforts of numerous nonprofits, such as SMART, Boys and Girls Aid, PRSA Oregon, Junior League of Portland and WVDO. But the most important role he fills is husband to an incredibly talented wife and father to a brilliant daughter.


David is a nationally recognized expert on nonprofit law and is the Founding Chair of the Oregon State Bar’s “Nonprofit Organization’s Law” section. He has specialized in representing nonprofit organizations for over 25 years and is an instructor at the University of Oregon’s law school nonprofit clinic. He has helped thousands of nonprofit organizations all over the country and around the world.


For over 29 years, Dianne Alves has worked for non-profit organizations that affect change by protecting the environment; administering health care and health education, providing housing, support comprehensive mental health and social services to children and families and K-12 and higher education.

In addition to her credentials as a fundraiser and nonprofit manager, she is dedicated to raising the standards of her profession. She is a coach and mentor to numerous peers and appears frequently as a panelist or guest speaker at conferences and workshops designed to educate, inform and inspire other fundraising professionals. Dianne’s educational appearances include Willamette Valley Development Officers (WVDO), Association of Fundraising Professionals (AFP) and Coalition of Oregon Land Trusts.

Grady Goodall

Grady Goodall is dedicated to using his legal training and experience to serve the education and nonprofit sectors. He has advised and supported numerous nonprofits as an attorney and professional fundraiser. He currently serves as Director of Development for the College of Liberal Arts at Oregon State University and has been successful in many areas of advancement for higher education especially development, alumni relations, and government relations.

A graduate of the University of Oregon School of Law, his law practice was focused on donors and charities and he is an active member of the Oregon Bar Association. Grady currently serves on the Board of Directors for the Center for Nonprofit Stewardship. He is a frequent presenter and trainer on fundraising, management, and legal topics for nonprofit organizations.


Jim White currently serves as the Executive Director of the Nonprofit Association of Oregon. He began this assignment in October of 2012. Jim is deeply committed to social change and has worked in the nonprofit sector both domestically and internationally for more than 20 years. He has a passion for affecting systemic change in the way that the public, private and nonprofit sectors work together to support and strengthen civil society. He is specifically skilled on working to build alliances and partnerships with mission and results driven outcomes in mind.

When asked what drew him to join NAO, Jim responded: “Oregon is a unique state where we celebrate diverse ideas and diverse cultures. We have an engaged and passionate population; people who want to get involved in their community life. I am excited to bring what I have learned in the international context to apply to the concerns, needs and desires of the people of Oregon. I recognize that NAO is the organization that strengthens those voices and provides the kind of capacity building and leadership development that can have systemic change across the sector and beyond.”

Before joining NAO, Jim worked for Mercy Corps for 15 years, most recently as the Vice President of Operations. He has also worked for the International Organization for Migration and the American Red Cross. Jim earned a BS in Engineering Technology from Temple University and a MA in Central Eurasian Area Studies from Indiana University.


John Gear practices as John Gear Law Office LLC. John obtained his B.S. from the University of Wisconsin in 1984, a Masters of Engineering Management from Washington State University in 1993, and his J.D. (magna cum laude) from Western Michigan University Thomas M. Cooley Law School in 2004.

After serving in the Navy and then working five years at Westinghouse Hanford Company in Richland, Washington, John became an operations management consultant, applying his expertise in high-reliability power plant operations to more prosaic enterprises and organizations such as businesses and nonprofits.

Upon graduating from law school, John was admitted to practice in Michigan and became a research attorney for the Michigan Court of Appeals and then a regulatory attorney for the Michigan Public Service Commission. Three years later, he found his law calling, opening his own practice as “A values-based Oregon law practice serving consumers, elders, employees, and nonprofits.”

Since then, John founded the Oregon State Bar’s Nonprofit Organizations Law Section, served as chair of the Education Committee for the National Association of Consumer Advocates, and he has written or co-written two chapters in OSB attorney practice manuals, one on Consumer Law for Active Duty Military and Veterans and one on “Warranties” in Consumer Law in Oregon.


Kevin received his training in cross-cultural communication in 2006 from OSU’s Team Liberation (now defunct), which led to facilitating several custom-designed and highly-interactive workshops on communication, culture, and human relations for faculty, staff, and student groups at Oregon State University.

Professionally, Kevin has worked in direct action organizing, conflict resolution, restorative justice, and homeless youth services. Kevin is a lifelong resident of the Mid-Willamette Valley of Oregon and enjoys long bike rides to the beach.


Linda’s consulting expertise is in board and organizational development, leadership development, planning and evaluation. She has been a teacher and trainer for most of her career in the nonprofit sector, currently at Portland State University, developing and teaching courses in the MPA program including Governance of the Nonprofit Board, Managing New and Small Organizations, and Grantwriting. She has also worked with regional and international groups, training and consulting on a variety of topics. Her approach to working with organizations focuses on being responsive to the needs and expertise of the group.

She brings a wealth of experience and a spirit of inquiry, along with strategic thinking, effective communications and deft facilitation to her work. As someone who has worn every hat possible in a nonprofit, from worker bee volunteer to ED, she has a well-rounded view of what it takes to create thriving organizations.

In her non-work hours she sings, travels, gardens, and writes fiction and poetry.

Megan Fries Picture

Megan is Owner and Operational Strategist at Frenzy to Freedom, a consulting firm in Central Oregon who specializes in creating efficiencies within finance, team, and processes so that her clients can put more of every dollar earned toward mission fulfillment. Her background in the sustainable travel field created strengths within simplifying systems and procedures for greater profitability. Frenzy to Freedom was born out of the idea of sharing this skill of prioritization towards growth with business owners and executive directors. Megan is driven to help others analyze what brings the most value to their time and energy investment and create implementation plans and the support structure to ensure impactful change.

Pam Cooper

Pam J. Cooper has been developing grant proposals for 15 years for non-profits with budgets ranging from $5,000 to $5million, with grants awarded from $500 to $50,000+. She was the Grants Officer for High Desert Museum, Grants Administrator for CASA of Jackson/Josephine counties, and has consulted and/or developed grant proposals for numerous non-profits in Southern Oregon as a freelancer. In addition, she has created and/or consulted for non-profit fundraising events, as well as been an event planner and marketing director for medium to large entertainment and arts organizations. She holds a Bachelor’s in Communication/Journalism from SOU, has written news, feature, and investigative articles, and was Managing Editor for a small 67yo newspaper in a polarized community. She has had two humor columns and was a columnist in the Hilo Hawaii Tribune Herald.

Roque Barros

Roque Barros has more than 30 years of experience in civic engagement and community building. At The Ford Family Foundation, he serves as the director of the Ford Institute for Community Building. The Ford Institute has adopted a community building approach that supports residents in taking the lead to create the change they want to see in their communities.

Roque is very familiar with foundations and nonprofits, having worked in the foundation field for two decades and in the nonprofit sector for 13 years. At the Jacobs Family Foundation in San Diego, Roque worked as the director of community building and served as interim president. At Los Niños, an international community development organization, Roque was hired as director of U.S./Mexico Projects and later served as executive director for 10 years. He joined The Ford Family Foundation in 2015.

He has a bachelor’s degree in business administration from the University of Redlands, Calif.

Susan Bower

Susan Bower is an Assistant Attorney General in the Charitable Activities Section at the Oregon Attorney General’s Office, a member of the Executive Committee of the National Association of State Charity Officials, and a past Chair of the Nonprofit Organizations Law Section of the Oregon State Bar. She also served as a member of the workgroup that generated SB 360, a legislative proposal passed in the 2019 legislative session which updates ORS Chapter 65, Oregon’s Nonprofit Corporation Act. She joined the Oregon Department of Justice in 2006.

Prior to joining DOJ, she worked as an attorney in private practice, specializing in estate and trust administration and litigation. Ms. Bower graduated from Lewis and Clark Law School in Portland, Oregon and obtained her undergraduate degree in biology from Indiana University.

Yvette Rhodes

Yvette supports the development and administration of programs and grants for both the Ford Institute and the Community Economic Development departments. Yvette, who came to the Foundation in 2003, manages the Technical Assistance Grants program. She grew up in Douglas County. She has an associate’s degree from Umpqua Community College and is finishing a bachelor’s degree in business administration.

Yvette is married with five children and two grandchildren, and enjoys outings with them, especially camping in the summer. She has served on her town’s school foundation board since its inception in 2005.

This Year's Conference

Fund Development

Develop your fundraising capacity and meet with funders from across the state during our new Funders Forum.

Community Connections

Discuss important topics such as cross-cultural communication and engaging various groups in philanthropy.

Financial Accountability

Gain skills to write budgets, read your financial statements, and prevent fraud and embezzlement.​

Expert Speakers

Our speakers this year are a range of nonprofit professionals, attorneys, and consultants ready to help you.

Organizational Development

Get your board and staff informed about roles and responsibilities, evaluating programs, and human resources.

Networking Opportunities

Connect with other nonprofits in the area to exchange resources, stories, and techniques.

Cancellation policy:

A 10% handling/processing fee will be charged on Guiding More Good registration refunds until February 23, 2020. After February 23, 2020 and until February 29, 2020, a $50 handling/processing fee will be charged on all requested refunds. 

Registered attendees with payment pending are expected to remit payment in full and will be invoiced if payment is not made on-site at the event. Non-advance payment of registration fees does not void the cancellation policy.

Furthermore, if you fail to show up for the event, no refund will be issued, though you are welcome to transfer that registration to another person. The full balance of all registrations are still due in full, regardless of attendance.

All cancellations must be made in writing and should be emailed to thecenter@nonprofitsteward.org. Please call 541-230-1036 to arrange a substitution. 

Additional Information

By taking part in this event, you understand that you may be photographed, filmed, or videotaped and you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases, and funding applications.

If you do not wish to be photographed, please get in touch with us.

Center for Nonprofit Stewardship will release an Attendee Directory after the Guiding More Good Conference. This directory will include contact information for networking purposes. If you do not wish to be included in this directory, please get in touch with us.

Join hundreds of other nonprofit professionals in February

Register today to improve your organization’s effectiveness, develop your leadership skills, and advance your community.

Questions? Contact us!

Call 541-230-1036 or use the contact form below.

    The Center for Nonprofit Stewardship is a 501(c)3 nonprofit organization that educates and empowers nonprofit boards, staff, and volunteers in sound financial, administrative and organizational stewardship.

    We believe that if nonprofits were eliminated, the health and well-being of our communities would decline significantly. Nonprofit organizations play a vital role in building healthy communities and improving people’s lives. Across the region, local nonprofit organizations are working every day to strengthen communities, provide critical services, and advance equality and opportunity for all. Developing more high-quality nonprofit leaders, improving organizational effectiveness, and increasing accountability advances healthy, thriving communities.

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